When it comes to fuel, relax." is the core message which underlines BASF’s position as a problem solver in all matters concerning fuel and refinery additives. Our customers can always rely on first-class quality, tailormade products and an excellent service, wherever they are in the world. As such, the brand image was also developed on the basis of reliability, trust, security and clarity. KeroLine is the umbrella brand that ties together our product range. It offers you even more information and makes decisions and workflows even easier, allowing you to take a relaxed approach to the challenges of the mineral oil industry.
Why is KeroLine called KeroLine?
The names of most of our products already contain the “Kero” prefix. The ending “Line” describes the product range.
We think KeroLine looks good!
The visual concept is based on what drives us at BASF, namely the passion to provide the best performance we can for our customers every day, which is why the heart also plays a central role in the new brand image. This is how the pipeline, exhaust pipe, gas fuel cap and fuel drum visibly demonstrate their affinity for the KeroLine products in the various campaign motifs.
Why is KeroLine called KeroLine?
The names of most of our products already contain the “Kero” prefix. The ending “Line” describes the product range.
We think KeroLine looks good!
The visual concept is based on what drives us at BASF, namely the passion to provide the best performance we can for our customers every day, which is why the heart also plays a central role in the new brand image. This is how the pipeline, exhaust pipe, gas fuel cap and fuel drum visibly demonstrate their affinity for the KeroLine products in the various campaign motifs.
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